Use a timer for your daily engagement to avoid the "scroll trap."
Clearly stating your professional goals, showcasing your work, and networking. Examples: Sharing a link to your latest portfolio project or article.
Are you looking to build a or pursue a corporate marketing role ? Which social media platforms are you currently focusing on?
Builds trust and likability . A hiring manager who sees your BTS content will feel like they already know you, making the interview feel like a conversation with a future teammate rather than an interrogation.
Most professionals treat social media like a bulletin board: post a resume update, share a work anniversary, and then go silent for three weeks. This is a failure of strategy. The 22 12 12 model forces a consistent, multi-dimensional presence that recruiters, hiring managers, and industry peers actually want to follow.
Example (Marketing role): "22" content = "The 3 email subject lines that boosted our open rate by 40%." Not "Look at my email campaign."
Feature insights gathered from interviews with peer creators or colleagues.