The band built a massive following on YouTube and Fueled By Ramen through "Ghost Town Tuesdays," releasing new songs and art videos.
“The last party. Before everyone got smart. Before everyone got alone.” Ghost Town - Party In The Graveyard -2013-.zip
"Community, Identity, and Abandoned Spaces: A Study of the 2013 'Party in the Graveyard' in Ghost Town" The band built a massive following on YouTube
We sang until the sun rose in the game. And in real life, for the first time since 2013, so did I. Before everyone got alone
The album also served as the launchpad for the band's unique visual identity. Alister Dippner, a close associate of the band who creates the artwork for their releases, helped craft the "audio and visual movement" that Ghost Town became known for. This unified aesthetic of dark carnival, horror themes, and bright electronic music made them stand out in the alternative scene.
Ghost Town managed to blend distorted electric guitars with heavy synthesizer basslines, creating a sound that was at home in a rock club or an EDM festival.