As the boundaries of media expand, so does the need for oversight. Governments are increasingly focused on protecting vulnerable participants and consumers. For instance, recent draft guidelines have been introduced to regulate child participation in the entertainment industry, covering everything from reality shows and movies to OTT platforms and social media. Additionally, new laws are tightening the grip on misleading advertisements and protecting the copyrights of authors in an increasingly fragmented digital space.
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: Companies are facing a "fight for every dollar" as 64% of decision-makers predict flat or lowered ad spend, leading to an urgent search for new revenue sources [5]. Key Trends Shaping the Future AI & Generative Innovation : As the boundaries of media expand, so does