Brasileirinhas — Carnafunk

By transplanting carnival motifs into the digital realm, Brasileirinhas CarnaFunk disrupts the temporality of the traditional festival. The perpetual circulation of carnival imagery online contributes to a “continuous carnival” (Ribeiro, 2020), where the celebratory atmosphere is no longer bound to February but becomes a year‑round digital commodity.

Over time, this blend of styles evolved into a unique genre, which came to be known as Brasileirinhas Carnafunk. Characterized by its driving rhythms, catchy melodies, and lyrics often focused on themes of love, partying, and social commentary, Brasileirinhas Carnafunk quickly gained popularity across Brazil. brasileirinhas carnafunk

– 120 publicly available Brasileirinhas CarnaFunk videos posted between January 2021 and December 2023 were sampled from YouTube (≥ 1 M views) and TikTok (≥ 500 K likes). Coding categories included costume elements, choreographic motifs, lyrical themes, and production values. By transplanting carnival motifs into the digital realm,