Long before she launched her own brand, Katrina Kaif was one of the most sought-after celebrity endorsers in India. Her brand value has been estimated to consistently range between , placing her among the top 30 celebrities in India in terms of brand equity. She has endorsed a vast array of products, from luxury goods like Swiss watchmaker Rado and Kalyan Jewellers to global giants like Uniqlo and Etihad Airways, and consumer staples like Lux and Pepsico’s Slice. Her ability to appeal to a diverse audience demographic across generations and geographies has made her a safe and powerful bet for brands. Her role as the global brand ambassador for Visit Maldives is a testament to her international pull, where her vibrant personality and strong connection with audiences worldwide were cited as key factors in the decision. Her ambassadorship helped drive the nation's Summer Sale campaign across key global markets including the UK, Russia, and India.
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Modern entertainment relies on the rapid, viral spread of content through social media. Long before she launched her own brand, Katrina