“We are in the age of the nokens —the ‘no-logo’ elite,” explains Kenji S., a creative director and frequent collaborator with the TOKYON0371 collective. “If you go to a TOKYON0371 event, you won’t see people flashing brands. You’ll see custom-tailored blazers over vintage t-shirts. The luxury is in the fit, the fabric, and the access. It’s about knowing where you are, not showing who you are.”