Red often symbolizes courage, passion, and prosperity in many Asian cultures.

Her real name was Anisa, but she was known online as . Far from being a one-time mistake, it was revealed that Icha and her partner had produced a total of 92 adult videos in the span of one year, which they sold for prices ranging from hundreds of thousands to millions of rupiah. The infamous "Kebaya Merah" video itself was reportedly priced at Rp 750,000.

It dictates new aesthetic trends, where traditional wear is no longer considered solely for formal events but as a "fit" for content creation.

The color red, specifically, carries its own weighty symbolism. In Indonesian culture, a is frequently chosen for its bold and energetic connotations. It is often worn to symbolize courage and passion , as seen when prominent figures like Puan Maharani wear it to represent the spirit of the nation. The color also represents success, power, and strength.