In lifestyle and entertainment, Pantat Tembam has become a popular theme, with many celebrities and influencers proudly showcasing their curves. This shift towards body positivity has inspired a new wave of Malay women to love and accept themselves, flaws and all.

In recent years, the term "Awek Melayu Pantat Tembam" has been making waves in the Malaysian entertainment scene. For those who may not be familiar, "Awek Melayu" roughly translates to "Malay girl" or "Malay woman," while "pantat tembam" means "big butt" or "voluptuous figure." This phrase has become a popular hashtag and catchphrase among netizens, symbolizing a new era of confidence and self-expression among Malay women.

However, the "Awek Melayu Pantat Tembam" trend has not been without its challenges and controversies. Some critics have accused the trend of objectifying women and perpetuating a culture of sexism and misogyny. Others have argued that the trend is overly focused on physical appearance, rather than promoting a more holistic and inclusive definition of beauty.