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Matías Vera Oyarzo began his YouTube journey in 2014, initially posting typical gaming content and animations. However, his content frequently featured dark themes and "internet troll" behavior.

The online response quickly escalated beyond criticism. Matías was "doxed," meaning his personal information—including his address, phone number, and other social media details—was publicly released on the internet. This led to real-world consequences: his family's home was vandalized, and they reportedly received death threats.

Following the backlash, YouTube launched an investigation into Peluchin Entertainment's actions. The platform's terms of service prohibit content that promotes or glorifies violence, harassment, or animal cruelty. As a result, Peluchin's channel was temporarily suspended, and his videos were removed from the platform.

The Peluchin Entertainment case remains a prominent case study in internet ethics, illustrating the dark side of online clout-chasing and highlighting the ongoing challenges digital platforms face in swiftly eradicating severe cruelty from the web.

: In December 2018, Oyarzo uploaded a video titled "Tortazo Slap," followed by more severe videos showing the torture and eventual killing of his cat. Public Outrage

The incident sparked global outrage, leading to extensive internet investigations, dynamic commentary from prominent creators, legal action from Chilean authorities, and intense scrutiny over how major video platforms handle graphic content. The Origins of the Controversy

Critics pointed out that while users actively flagged the original uploads, the account and its auxiliary content remained accessible for too long before being stripped from the platform.