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Following World War II, the skincare industry experienced significant growth, driven by advances in technology and chemistry. The 1950s and 1960s saw the introduction of new ingredients, such as retinol and glycolic acid, which revolutionized the way people cared for their skin. This was also the era when iconic beauty brands like Estee Lauder and Clinique emerged, offering a range of products that catered to different skin types and concerns.