The history of Ladyboy entertainment in Asia dates back to the 1960s and 1970s, when trans women first began performing in Thai cabarets and nightclubs. Over time, their popularity grew, and they became a staple of Thai entertainment. In the 1990s and 2000s, Ladyboys began to gain popularity in other parts of Asia, including China, Japan, and Korea.

: Social media platforms like TikTok and Instagram have allowed creators such as Chella Man and Nikita Dragun

The 2023 , organized by the world‘s first transgender-exclusive modeling agency, Slay Model Management, represented an effort to identify and promote trans talent in a professional, respectful context. The competition aired on ABS-CBN platforms, reaching audiences across the Philippines and beyond.

The visibility of kathoey in entertainment is not a modern fad but a cultural legacy.