When theaters faced capacity limits, producers turned to Over-The-Top (OTT) streaming platforms. Services like Amazon Prime Video, Netflix, Disney+ Hotstar, and regional platforms like Aha acquired digital rights for record prices.
The next time you search for a new Telugu blockbuster, choose a legal platform. Your laptop — and your favorite hero’s next project — will thank you.
The Indian Federation Against Piracy (IFAP) estimated that Telugu cinema lost approximately in 2021 due to online piracy. Movie Rulez2com alone was responsible for 15-20% of that.