While the genre has historically been male-dominated, digital anonymity has enabled more diverse voices, including female writers, to explore adult themes from varied perspectives, introducing nuanced emotional dynamics to the stories.
Originally, this style of storytelling was popularized by writers like , who introduced a "pinch of erotica" to mainstream love stories in the 1970s. His novels, such as Chattakkari , were massive bestsellers and even adapted into successful films. These early works captured the imagination of the public by depicting human desires and family conflicts in a raw, accessible manner that traditional "serious" literature often overlooked. malayalam kuthu kathakal new