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: Platforms like LinkedIn and even TikTok allow candidates to showcase skills—such as graphic design or public speaking—that may not fit neatly into a traditional resume.

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In July 2021, the social media landscape pivoted toward video-first content, spearheaded by Instagram’s shift to Reels and the rise of TikTok's audio-driven, unpolished content . Concurrently, the career landscape saw a professionalization of the creator economy and the introduction of video-based recruitment, exemplified by TikTok's pilot program with major brands . Learn more about the trends from that period in the report from Content Stadium . : Platforms like LinkedIn and even TikTok allow

By , the landscape of social media and its impact on careers had reached a critical turning point. While platforms were already established tools for networking, this period saw a heightened focus on intentionality , with over 70% of employers actively using social media to evaluate candidates for "cultural fit" beyond their technical qualifications. In July 2021, the social media landscape pivoted

: The "Influencer" role evolved into the "Creator," with brands shifting budgets toward long-term partnerships on TikTok and Instagram.