She instilled a culture of "educational enforcement"—the idea that the government’s first response to a violation should be to educate the business on how to comply, rather than simply punishing them. This approach fostered a relationship of mutual respect between the regulator and the regulated, a dynamic that is notoriously difficult to achieve in federal agencies.
Disclaimer: This article is based on publicly available information and industry knowledge. Mary McCade’s specific statements and internal documents are not public record unless released via FOIA. For legal advice regarding TTB compliance, consult a licensed attorney. mary mccade ttb
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