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In 2015, she launched Society 15, a talent agency dedicated to representing adult film performers and advocating for fair treatment and professional opportunities. The following year, she founded her own production company, Lust Army Productions, whose debut feature, "1st Anal Lust," immediately broke into industry bestseller charts. Her success behind the camera was no fluke: she went on to win "MILF Director of the Year" for four consecutive years, a record that speaks to her creative vision and work ethic.
After more than a decade in the highly demanding adult entertainment industry, Lust sought a change of pace that prioritized personal well-being, privacy, and new creative outlets.
The venture is a multi-platform media project that documents Lust's transition into country living and sustainable homesteading. It functions as both an entertainment hub and a lifestyle brand, utilizing various formats to engage viewers.
: Lust manages her own production company, Lust Army Productions , and a talent agency, Society 15 , often overseeing business operations from her new residence.
For many celebrities, a "farm" is just a vacation home. For Kendra Lust, it appears to be a genuine embrace of the . This new lifestyle choice aligns with a growing global trend where influencers swap luxury penthouses for acreage.