They advocate for a style that is visually inviting: short paragraphs, bullet points, and clear headings. They teach you to write for the eye, not just the mind. Ironically, reading their book in a PDF format on a screen proves their point perfectly. Their advice translates seamlessly from the printed memo of the 1980s to the digital workplace of the 2020s.
In the corporate world, time is money. Roman and Raphaelson advocate for radical editing. If a word, sentence, or paragraph does not actively advance your argument, cut it out. Short sentences and short paragraphs win. 3. Kill the Jargon and "Corporate Speak" romanraphaelson book on writing pdf better
Raphaelson hated academic writing. He despised jargon. In his book, he dedicates an entire chapter to "The Zombie Nouns"—nouns formed from verbs (e.g., "utilization" instead of "use," "implementation" instead of "implement"). They advocate for a style that is visually
: Base these on facts and clearly distinguish between your findings and your recommendations. Speeches & Presentations Their advice translates seamlessly from the printed memo