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However, the real disruption lies in . Platforms like YouTube and TikTok have democratized media production. An independent creator in their bedroom now competes for the same "eyeball time" as a multi-million dollar television production. In this new era, the algorithm is the new programmer, surfacing content based on individual psyche rather than broad demographics. The Rise of Immersive Experiences Platforms delivering video and audio directly over the
However, abundance comes at a cost. The interface of most platforms has shifted from a "library" to a "feed." This has several negative consequences: In this new era, the algorithm is the
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