Should we focus on a (e.g., Netflix vs. Disney)?
Define your brand’s personality and ensure every piece of content matches that energy.
Examples include Marvel’s cinematic universe, Taylor Swift’s concert films, “Game of Thrones” franchise, Call of Duty video games, and Joe Rogan’s podcast—each a “big ass name” property in its own right, backed by an even bigger corporate engine.
On the individual level, a "big ass name" is a star whose influence extends far beyond their primary medium (acting, music, or sports). Think of figures like Dwayne "The Rock" Johnson, Taylor Swift, or Beyoncé.
