Marketing Analytics Strategic Models And Metrics Stephan Sorger Pdf Here

Marketing Analytics: Strategic Models and Metrics is a substantial work. The paperback edition runs nearly 500 pages and contains almost 400 figures, including diagrams, tables, and charts. The book is structured into twelve core chapters, each corresponding to a different functional area of marketing activity. The editions have evolved slightly over time: the First Edition, Version 1.0 launched in 2013; Version 1.1 followed later that year with minor corrections; by 2016, a Version 1.2 was circulating that retained the same page layout while incorporating updates.

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