Focused on the structural migration from offline media to digital platforms.
: Kotler redefines the traditional marketing mix to include Purpose, People, Partners, Peace, Planet, and Prosperity . kotler marketing 6.0
Brands can no longer rely on two-dimensional screens to tell stories. Marketing 6.0 utilizes: Focused on the structural migration from offline media
In the Marketing 6.0 paradigm, even the most fundamental framework — the 4 Ps of Marketing — has been repackaged for the immersive age. kotler marketing 6.0
