This article explores how PK Entertainment’s content initiatives, strategic partnerships, and expansion into film and music are defining the new era of popular media.

A venture arm that invests in visionary founders and ideas to scale the future of the entertainment industry.

"The CEO as Star: Park Jin-young’s Celebrity Entrepreneurship in K-Pop Media" Author: Hyunji Kim (2022) Journal: Celebrity Studies Why useful: Directly analyzes Park Jin-young’s own appearances on K-Pop Star , Super Intern , and his collaborations with other broadcasters (Mnet, SBS). Discusses how his personal media content (e.g., "When We Disco" with Sunmi) functions as brand extension.