We Are Hairy Models Hot Jun 2026

That’s why you’ve seen recent campaigns from (the razor company that paradoxically celebrates body hair while selling razors—complicated, but a step), Tommy Hilfiger (which cast a range of hairy male and female models for its 2023 denim campaign), and Target’s “All Bodies, All Hair” swimsuit line. Even Victoria’s Secret, once the cathedral of hairlessness, featured a model with unshaved underarms in its 2022 “The Tour” special.

For a long time, the term "hot" was synonymous with being "groomed." However, the modern definition of attractiveness has shifted toward we are hairy models hot