The "What, Why, and How" of logo design, covering everything from initial client contact to final file delivery. Availability:
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Who are the ideal customers? What are their demographics and psychographics? The "What, Why, and How" of logo design,
: Generating solid logo concepts and brainstorming ideas that align with the established strategy. and How" of logo design
Generate at least 30–50 rough ideas without self-censoring.
Examine the logos of direct and indirect competitors. Identify industry clichés (e.g., tech companies using blue globes or eco-brands using green leaves). Aim to find a visual gap where your brand can stand out. 3. Phase 2: Concept and Sketching