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3. The Power of Picture Entertainment: Short Video and Social Media

, and a "super-app" ecosystem where social media and e-commerce are inseparable. Domestic films now command nearly 80% of ticket sales , and the industry is projected to reach a total revenue of $576.2 billion 普华永道中国 1. Cinema: The Era of Domestic Blockbusters xxx china picture

Furthermore, the (valued at $8 billion) is outpacing traditional cinema. Platforms like ByteDance's Hongguo Short Drama (Red Fruit) have seen explosive growth, with users spending an average of 93 minutes daily on the platform—surpassing even Netflix-style long-form competitors such as iQiyi and Tencent Video. As of September 2025, Hongguo’s monthly active users reached 236 million, surpassing Bilibili and Youku to become the fourth largest online video platform by MAU, trailing only Tencent Video (350 million), iQiyi (320 million), and Mango TV (250 million). The rise of free, ad-supported short dramas is fundamentally reshaping user behavior and industry monetization models, with 66% of the market now dominated by free short-drama platforms. Cinema: The Era of Domestic Blockbusters Furthermore, the