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Algorithmic distribution creates feedback loops of familiarity. Because the algorithm recommends content similar to what a user has already watched, audiences are funneled toward iterative variations of the same tropes. The long-tail promise of streaming—that niche content would thrive—has been belied by reality: the vast majority of viewing hours on any platform are concentrated in less than 5% of the catalog (the "hits"). Studios have responded by producing more content that looks like those hits, accelerating the cycle of homogenization.
Algorithmic distribution creates feedback loops of familiarity. Because the algorithm recommends content similar to what a user has already watched, audiences are funneled toward iterative variations of the same tropes. The long-tail promise of streaming—that niche content would thrive—has been belied by reality: the vast majority of viewing hours on any platform are concentrated in less than 5% of the catalog (the "hits"). Studios have responded by producing more content that looks like those hits, accelerating the cycle of homogenization.