Every authentic product key can only be redeemed once on a single EA account. If you bought a used physical copy of the game, the original owner likely already redeemed the key. EA support cannot detach a key from an old account, meaning a used key is permanently invalid for online activation. 2. Key Activation Limits (SecuROM)
: Right-click the game in your Library, select Manage , and then click CD Keys . Obtaining a New Key product key nfs hot pursuit 2010