Many major Punjabi hits land on these platforms within weeks of their cinema run.

OK Jatt, released in 2015, is a Punjabi-language romantic comedy directed by Amit Prasher and written by Dheeraj Rattan. The film features a blend of humour, romance, and rural Punjabi culture—elements that many Punjabi films of the 2010s emphasized to appeal to both domestic and diaspora audiences.

This revenue loss means:

Operating as a piracy hub, OkJatt has several negative repercussions:

It often provides various formats, making it easier for users with limited data or slower internet connections to download films.